The digital commerce and Customer engagement platform for CPG and FMCG brands.
GoOrdr provides a scalable and complete digital route to market (RTM) for brands, distributors & retailers, enabling B2B & B2B2C commerce.
Digital RTM led Omnichannel
A Digital RTM led Omnichannel Brand to Retailer connectivity allows brands to have deeply personalized interactions with Retailers. Empowering Brands with the ability to offer personalized deals, pricing, assortment suggestions, messaging for Brand recognition, engagement, recall, growth directly to each Retailer.
The Digital RTM allows Brands to shift from Salesman centric to Retailer centric views of the market and measurement of outcomes.
Trusted by leading brands
A complete Platform to run a successful Digital RTM
All you need and all in one place
GoOrdr Mobile
B2B eCommerce mobile app for retail outlets.
Quick and easy self-ordering for traditional trade outlets and small retailers with offline support. Powerful AI-driven personalization and targeting for Brands.
GoOrdr Web Store
B2B eCommerce Web Store for larger Retail outlets ordering a wide range of products per order.
Provides a frictionless and intuitive customer experience.
GoOrdr Inside-sales
Web application to manage outbound and inbound B2B Tele-Sales.
With outcome-driven call plans and full visibility of Retailer activity on all other channels.
GoOrdr Bloom
AI and Machine learning-powered engine to manage your Digital Route to Market.
Customer segmentation, targeting, Digital content and personalized campaigns from a single easy to use web application.
A new Digital Route to Market
E-commerce has fundamentally changed the way consumers make buying decisions. B2B buyers are consumers too and are seeking the same digital experience with Brands they have as consumers and are continually looking for better value from Brands.
The New way
Digital Commerce
Brand RTM teams need to adapt to changing B2B buyer behavior to ensure sales success. CPG Brands can no longer ignore the digital Channel for B2B commerce, as an essential channel to drive Sales growth and Market share.
Increase Coverage
Lower cost to serve
Reach out to retailers of all sizes and formats, Hyper and Super Markets, Modern Trade, Local Modern Trade and Traditional Trade and consumers, all on a single easy to onboard platform. Discover and service currently unserved “white space” outlets. Reach hard to cover market areas while lowering your cost to serve.
Order capture & Payments
Touchless
The Digital RTM allows for Touchless B2B Order capture and Payments, reducing time spent on Order capture. In the current social distancing norm, this is critical as it frees both Retailer and Field Sales time unlocking efficiencies.
Digital selling tools
Tools for Digital RTM success
GoOrdr has a complete Digital RTM toolkit, from Retailer onboarding, to established ordering behavior, Selling and Retailer guidance. Modules include a B2B webstore, Retailer App, Inside Sales modules, Order capture and Self-Service Bots with AI and Machine learning driven Marketing automation, engagement and service management engine.
Learn more about how a Digital RTM can help you deliver Sales Lift.
Schedule your customized demo today
Enhances your existing RTM initiatives
Integrated
Digital Integrated with other RTMs
The Digital RTM provides increased Retailer Data capture to drive insights, personalization and other strategies across all RTMs delivering Omnichannel Retailer engagement.
Leverage your network
Digital- enhanced with brick & mortar
Leverage, not disrupt your distribution network. Unlike online e-commerce marketplace platforms, GoOrdr does not disrupt existing distribution network relationships, the fulfilment of B2B e-commerce orders are carried out by the existing distributors covering the outlet. Most CPG companies have well established local distribution networks allowing better inventory availability and delivery timelines that outperform e-commerce marketplaces.
Branding
Multi or Single Brand
GoOrdr is intrinsically Multi-Brand allowing Retailers to order from multiple brands they need to restock their stores. Maintain your Brand identity, Logos and colors across all modules including the Brand Home page, Product catalog and ordering while operating in a Multi Brand environment or choose to go it alone with our white label options.
B2C ECommerce
Single platform for B2B and B2C
Offer Direct to consumer B2C ECommerce on a single platform. Reach out Consumers with offers and sales while ensuring Retailers carry the inventories required.
Whatever your existing RTM initiatives, a Digital RTM increases overall effectiveness.
Proven Digital RTM that delivers results
10
M+
Ecommerce Orders
0
K+
Active Outlets
1
Countries
1
Brands
1
M+
Revenue-Euros
Growing at and average 5-8% week on week, we currently have over 500K outlets in 6 countries Indonesia, Thailand, Vietnam, Philippines, Malaysia, Sri Lanka and India, placing over 50K orders per week on GoOrdr.
*Year to date Ecommerce numbers for 2020
Why invest in a
Digital RTM
B2C E-commerce has fundamentally changed the way we make buying decisions. Traditional trade retailers, as B2B buyers are consumers too, and are continually looking for better value from brands.
Brand RTM teams need to adapt to the changing b2b buyer behaviour to ensure sales success.
